Press & Stockists
A verified record of editorial features and a global trade directory of the 38 independent boutiques currently holding the collection. Compiled for fashion editors, stylists and boutique buyers — not as marketing, but as reference.
Chronology
Forty-three editorial features, by year of publication.
Coverage as proof, not promotion. Each entry lists the title of the feature, the publication, and the issue date. Citation-ready.
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2024
Vogue Italia Harper's Bazaar "Eleven Designers Who Defined a Decade of Restraint"
June 2024 · PrintThe Cut "Inside the Milan Atelier That Caps Production at 300 Pieces"
March 2024 · DigitalWWD "Elena Stral Posts 34% Revenue Growth, Expands Made-to-Order"
February 2024 · Trade -
2023
Elle "The Sculpted Shoulder, A Fall Trend Report"
October 2023 · PrintVogue Italia "Who Is On Next? — The Class of 2022 Comes of Age"
July 2023 · PrintThe Business of Fashion "Independent Labels Outperform: A Price-to-Wear Index"
April 2023 · Digital -
2022
Harper's Bazaar "The Red Carpet Edit — Venice Film Festival"
September 2022 · DigitalVogue Italia "Who Is On Next? Italia — Winner, Ready-to-Wear"
June 2022 · PrintElle "Ten Italian Labels Worth the Waitlist"
March 2022 · Print & Digital -
2019 – 2021
WWD "A Milan Atelier Bets on Made-to-Order"
November 2021 · TradeVogue Italia "The New Geometric Romance"
February 2020 · PrintThe Cut "What I Wore to the Premiere"
October 2019 · Digital
A complete press kit, including high-resolution lookbook imagery and seasonal mood boards, is available on request from [email protected].
Verified Evidence
Standing, by the numbers.
Third-party verifiable proof points — the kind an editor could paraphrase in copy, or a buyer could cite in a buying meeting.
Trade Directory
Thirty-eight independent boutiques, fourteen countries.
Grouped by region for trade buyers and stylists. The full address list, with appointment contacts, is mailed quarterly to verified wholesale accounts.
I
North America
9 boutiques · 3 countries- New York Hoto Studio, SoHo 119 Mercer Street
- New York The Window at Seaport 19 Fulton Street
- Los Angeles Ara Melonian, Melrose 8025 Melrose Avenue
- Los Angeles The Elder Statesman Annex 1611 Abbot Kinney Blvd
- San Francisco Standard & Strange 2238 Fillmore Street
- Toronto The Room at Hudson's Bay 176 Yonge Street
- Montréal Rita Z, Mile End 5382 Boulevard Saint-Laurent
- Chicago Poisson Rouge 1630 North Damen Avenue
- Mexico City Onora, Polanco Emilio Castelar 211
II
European Union
17 boutiques · 8 countries- Milano Elena Stral Atelier & Showroom Via Solferino 23
- Paris Tom Greyhound, Saint-Germain 19 Rue de Saintonge
- Paris Leclaireur, Hérold 40 Rue de Sévigné
- London Dover Street Market 18-22 Haymarket
- London MACHINE-A 13 Brewer Street, Soho
- Berlin Voo Store Oranienstraße 24
- Copenhagen Stilleben Frederiksberggade 22
- Antwerp Verso, Fashion District Lombardenvest 18
- Madrid La Más Bella Calle del Almirante 9
- Barcelona Santa Eulàlia Passeig de Gràcia 93
Plus seven further points of sale in Amsterdam, Stockholm, Vienna, Lisbon, Zurich, Geneva and Dublin.
III
Gulf States
7 boutiques · 2 countries- Dubai The Edit, Alserkal Avenue Unit 26, Al Quoz
- Dubai Boutique 1, Fashion Avenue The Dubai Mall, Financial Centre Rd
- Abu Dhabi Tryano, Yas Mall Yas Island
- Doha Symphony, Place Vendôme Lusail Boulevard
- Riyadh L'orient, Centria Mall Olaya Street
- Kuwait City Villa Moda The Avenues, Phase III
- Manama Nuit, Bahrain Bay Waterfront Plaza
IV
Asia-Pacific
5 boutiques · 4 countries- Tokyo Restyle, Aoyama 5-7-12 Minami-Aoyama
- Tokyo H Beauty & Youth 1-14-3 Jingumae, Shibuya
- Seoul Boon The Shop, Cheongdam 21 Apgujeong-ro 79-gil
- Sydney Parlour X, Paddington 8 Oxford Street
- Singapore Front Row, Palais Renaissance 390 Orchard Road
For wholesale enquiries to add a new point of sale, contact our trade office via the channel below.
Colophon
Trade enquiries, press loans & atelier visits.
Press Office
Editorial features, press loans, lookbook requests, image rights and interview scheduling with the atelier. A password-protected press drive is available for verified editorial accounts upon written request.
- [email protected]
- Direct line
- +39 02 8056 7419
- Response window
- Within 48 working hours
Wholesale & Stockists
For boutique buyers proposing a new point of sale, opening orders begin at €12,000 per season and are reviewed quarterly. A confidential buyer's pack — including margin structure, delivery windows and the Made-to-Order fulfillment timeline of 14 days — is sent on a vetted basis.
- Address
- Via Solferino 23
20121 Milano, Italia - Showroom hours
- Tuesday – Friday, 11.00–18.00
By appointment, Monday - Minimum opening order
- €12,000 / season
We never make more than we can sign. Every piece leaves this atelier with a numbered tag, a hand-finished hem, and the understanding that the woman wearing it was not buying a season — she was joining a finite record.