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A sculptural architectural garment photographed inside the Milan atelier
Milan · Atelier · Since 2014

Clothing
as architecture.

Limited-run, architecturally cut ready-to-wear from Via Solferino 23. Made by hand in our Milan atelier in runs of 300 or fewer — never more.

  • Via Solferino 23Milan atelier and showroom
  • Since 2014Eleven intentional releases
  • ≤ 300Numbered pieces per style
A Statement of Intent

We do not chase seasons.
We release numbers.

Every Elena Stral garment begins on the cutting table in Milan, drawn by hand, fitted three times, and produced in a finite run. No style returns next year under a different name. No piece is restocked once its number — 087 of 300 — is spoken for.

We design for women who treat clothing as a form of self-definition. Each release is a deliberate offering: cut once, signed off once, numbered once, and then closed. What you wear from us is, by definition, irreplaceable.

The Current Release — Vol. XI

The Numbered Collection

View all pieces

Six pieces from Vol. XI shown above. The release numbers above correspond to the run of each style — every garment is hand-finished and signed inside.

Discover the Collection

Featured in Vogue Italia, Harper's Bazaar, Elle, WWD and The Cut — over forty features since 2014.

  • VOGUE ITALIA
  • Harper's Bazaar
  • ELLE
  • WWD
  • The Cut
  • Business of Fashion

Recipient of the 2022 Who Is On Next? Italia award for emerging ready-to-wear.

Inside the Elena Stral atelier on Via Solferino
The Atelier

Twenty-two hands.
One cutting table.
Via Solferino 23.

Our atelier and showroom sit on Via Solferino 23 in Milan, opened in 2017. Seven in-house pattern-cutters and tailors cut every Elena Stral garment by hand, in fabric drawn from Italian and Japanese mills.

Annual production is capped at 8,400 pieces to protect what we make — and to protect what we will not. Nothing is subcontracted. Nothing is rushed.

Founded
Milan, 2014
Team
22, including 7 in-house pattern-cutters
Annual cap
8,400 pieces
Award
2022 Who Is On Next? Italia
Climate
Carbon-neutral atelier since 2021
Stockists
38 boutiques across 14 countries
Step inside the atelier
Made to Order

Fourteen days from first consultation
to final fitting.

Our made-to-order program is fulfilled in fourteen days — half the typical Italian atelier turnaround — and is open to private clients, bridal commissions and personal-brand wardrobing.

  1. Chapter 01

    Consultation

    Day 1 — 2. In atelier or by appointment. We listen, we measure, we sketch. Your silhouette, your occasion, your archive of references.

  2. Chapter 02

    Pattern

    Day 3 — 6. Hand-drafted on paper by one of our seven in-house pattern-cutters. Cloth is cut only once the pattern is signed off.

  3. Chapter 03

    Fitting

    Day 7 — 11. A first toile is fitted on you. Adjustments are marked directly on the cloth. A second fitting confirms the line.

  4. Chapter 04

    Delivery

    Day 12 — 14. Final garment is hand-finished, pressed and signed inside. Delivered to your door, or collected from Via Solferino 23.

Elena Stral, founder and creative director
A Note from the Founder

“I spent eighteen years cutting for other houses. Elena Stral exists so that I — and the seven cutters who stand beside me — can decide, for once, how many is enough. The answer, every season, is the same number: a little less than we could sell.”

Elena Stral
Founder & Creative Director — former senior pattern-maker, Balenciaga

4.8 / 5average review across 3,200+ verified Trustpilot reviews
94%of customers return within 18 months
6%returns rate — versus an industry average of 24%
€4.1M2023 revenue, up 34% year-on-year
The Atelier Letter

Twice a season, a numbered envelope.

Twice a season — and only twice — we send a private letter to our list. A new release, a look inside Via Solferino 23, and the first opportunity to claim a number before the public release.

Two letters a year. Unsubscribe with one click.