Atelier · Milano
Elena Stral,
at Via Solferino 23.
A portrait of provenance — the house, the city, and the pattern-maker who began it in 2014 after eighteen years cutting for couture.
Four chapters
The story unfolds in deliberate beats. Each one a decision, not a coincidence.
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01
2014 — A house begins.
Pattern-maker Elena Stral founds the label in Milan after eighteen years on the couture floor at Balenciaga. The first collection is cut in a single room above a bakery on Via Tortona. Eleven collections will follow; every one of them will be finite.
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02
2017 — Via Solferino 23.
The flagship atelier and showroom opens in the Brera district, a short walk from the Accademia. Seven in-house pattern-cutters and tailors join the founder at the new address, where every ready-to-wear piece is still cut, fitted and finished by hand.
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03
The cap — 8,400 pieces a year.
Annual production is held at 8,400 pieces to protect exclusivity. No style runs above 300 numbered pieces. Italian and Japanese mills supply the cloth; the atelier supplies the cut, the fit, and the refusal to scale.
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04
2021 — Carbon neutral. 2022 — Who Is On Next?
The atelier becomes Climate Neutral Certified in 2021. The following year it receives the Who Is On Next? Italia award for emerging ready-to-wear. Reported 2023 revenue reaches €4.1M, up 34% year on year, while the cap holds steady.
At a glance
The shape of a small, deliberate operation.
- 22 people in the atelier, including seven in-house pattern-cutters and tailors.
- 8,400 pieces produced each year, the maximum allowed by house policy.
- 6 Best Actress nominees dressed on the red carpet between 2019 and 2024.
- 38 independent boutiques across fourteen countries carry the label.
- 300 numbered pieces, the absolute cap on any single style in a collection.
- 14 days, the average fulfilment time for the made-to-order program.
- 4.8/5 average review across more than 3,200 verified Trustpilot entries.
- 94% of customers return to place a second order within eighteen months.
“Three hundred pieces, not three thousand. A cap is a kind of discipline — it tells you which silhouettes earn their place in the collection. ‘Architectural apparel’ simply means the cut does the talking: the shoulder, the seam, the proportion. The fabric is asked to be quiet so the line can speak.”
Next
See what the atelier makes.
Eleven collections, capped at three hundred pieces each. Browse the ready-to-wear and the made-to-order program — every piece is finished in Milan.
By appointment at Via Solferino 23 — [email protected] · +39 02 8056 7419